Issue No. 27 · Fall 2026The portfolio of Tatchamon WongworakulNYU Stern MBA ’27 · HEC Paris exchange

Tatchamon Wongworakulcall me Eve

MBA ’27
editionNYU Stern

I once turned a water tank into a pop song.

yes, the big plastic one outside your house

I proposed the buyer research, pitched the campaign, won a record $800K budget, negotiated with singer Beam Kawee’s management and led a six-person team through a launch on radio, billboards, BTS Skytrain wraps and social media.

$8.8Min DOS sales during the campaign’s 8 months, page 01

A construction marketplaceAllkons, which I co-launched: $3M a month in orders by month five, page 03 An AI startup’s workshop seriesI led Signal to Action at NextLM: 85 registrants for the first two, page 04

See the work Say hi

Product marketing, growth and strategy evewongworakul@stern.nyu.edu

Eve smiling in front of a landscape painting at a museum — me, on a museum day

Salmon, Eve's Scottish Fold cat, looking surprised — me, on a museum day

From the editor

Hi, I’m Eve. Bangkok, then New York, and this fall Paris, for an exchange semester at HEC.

I like the stories people walk past. You’ve already met the water tank. At Allkons it was project managers sometimes paying about 20% more because of middlemen, so I proposed, and helped launch, a marketplace where they buy straight from suppliers. In a food history class at NYU, it was how Pad Thai became a symbol of Thai nationalism, which later became reading for a UPenn course.

This issue is what people told me, what I built with it, and what happened next. Off the clock, I’m drawing, ranking restaurants on Beli, DJing in my bedroom, or hanging out with Salmon.

EveEditor, and NYU Stern MBA ’27

By the numbers

starring Beam’s family

$8.8M

DOS sales recorded during the 8-month Oh My DOS! campaign, on an $800K budget

Oh My DOS! →

$3M

a month in transactions (GMV) on Allkons by month five, a marketplace I co-launched

Allkons →

+50%

DOS tank sales over six months, while I repositioned the range

DOS, rebuilt →

+60%

DOS online sales within three months of rebuilding 30+ product pages

DOS, rebuilt →

Behind the scenes

The Beam family on stage at the Oh My DOS! launch at Siam Paragon — launch day at Siam Paragon

Eve at dinner with the NextLM team in New York — NextLM team dinner, NYC

Eve with monks and donated DOS water tanks — new tanks for a temple

Eve greeting a cat on a stone wall — making a new friend

Eve hiking with trekking poles — happiest on a trail

Contentswhat I’ve built

Six projects across brand, product and strategy. Most of them started with something customers told me.

01Featured campaignAn omnichannel campaign for DOS water tanksCampaign lead, team of 6$8.8M DOS sales during the 8-month campaignRead page 01
030-to-1 product launchA B2B construction marketplaceProposed it and co-launched it$3M a month in transactions by month 5
04AI positioning and growthWorkshops and positioning for an AI startupAI Research & Product Intern85 registrants across my first 2 workshops
02Brand and product marketingRebranding the DOS tank range and online storeDigital Marketing Officer, then Corporate Branding Manager+50% tank sales over six months
05Consulting and analyticsAudi, a knitwear label and a bankNYU Stern client and analytics teams31→80 AI-search readiness on reworked Audi pages
06Packaging and launchA cosmetic bag for the Bifesta launchMarketing Communications Intern10K+ bags handed out in two months

Six things I do well

Each comes with a receipt from a real project. Tap any line to see the work.

Customer research
Surveys, interviews and field visits
Proposed a 470-household study: 71% of buyers chose a tank for clean water and family healthOh My DOS! Interviewed contractors, distributors and sales teams, and found middlemen adding about 20% to some pricesAllkons
Strategy and analysis
Deciding where to focus, with data
Repositioned the DOS tank range around one clear buying benefit per product familyDOS, rebuilt With a team of five, compared 5 models on 41,188 past calls to rank who a bank should call firstStern: bank model
Product thinking
Features and pages people can use
Turned late-payment worries into product features: credit requests, and credit limits set from payment historyAllkons Mocked up a 10-page NextLM website showing what the copy and positioning had to changeNextLM
Leading teams and partners
Budgets, partners and launches
Won an $800K launch budget, negotiated with Beam Kawee’s management and led six people through the campaignOh My DOS! Got finance, sales and suppliers to agree on what Allkons does for each of themAllkons
Brand and content
Positioning, campaigns and design
Launched and led NextLM’s Signal to Action workshop series, writing every script and slide: 85 registrants for the first twoNextLM Designed the Bifesta bag: 10,000+ handed out in two months, including through EVEANDBOYBifesta bag
Measuring results
Tracking what changed, then adjusting
Reworked 30+ commerce pages; DOS online sales rose 60% within three monthsDOS, rebuilt With my Stern team, benchmarked 8 competitors and prototyped clearer myAudi pages: readiness score 31 to 80Stern: Audi

Case01of 06

Featured campaign

Oh My DOS!

A song and music video, radio, billboards, BTS Skytrain wraps, social media and a launch event for one water tank.

Beam Kawee and his kids, the faces of the campaign

My role: Campaign lead, team of 6
Brand: DOS, by Thammasorn
The call I made: Market the antibacterial tank to families, with one song carried across every channel
What happened: $8.8MDOS sales during the campaign’s 8 months

Watch the music videoopens YouTube ↗ Listen to the songopens Spotify ↗

In our survey of 470 households, 71% of buyers said clean water and their family’s health mattered most when choosing a water tank. So I built the campaign for parents.

01
Research with 470 households
I proposed a study of 470 household decision-makers with Ruamkid Research Studio, run over Zoom. Most knew the DOS name, but still pictured stainless-steel tanks when they heard “water tank.”
02
Speaking to families
DOS had always sold through construction-trade sales. I chose to speak to the families who use the water, and to present the antibacterial tank as a way to keep their water clean.
03
Pitching for the budget
I pitched leadership and won $800K, the biggest marketing budget DOS had ever approved.
04
The singer, the song and the video
I contacted Beam Kawee’s management myself and negotiated the price and terms. I co-wrote the song with a songwriter and drafted the music video. Beam, a 90s pop singer turned family influencer with 2M+ followers, starred in both with his young kids.
05
Launching in three phases
I led a six-person team from the launch at Siam Paragon through three phases: get noticed (the song on Spotify and the radio, the music video on YouTube, social media, billboards and BTS Skytrain wraps), earn trust (retargeted safety and certification content), then catch buyers (Google display and search). Actor Charlie Trairat even joined our TikTok dance challenge.

What customers told us, and what I decided

What the data showed

The decision

71% of buyers care most about clean water and their family’s health

Lead with the antibacterial, family-safe tank

81% of Thai consumers buy what influencers recommend

Partner with Beam Kawee, a singer and dad with 2M+ followers

People aged 30 to 45 rank music among their favorite pastimes

Make a song with Beam and his family

Buyers still pictured steel tanks when they heard “water tank”

Make “DOS” the word people say: “Oh My DOS!”

The 71% and steel-tank findings come from our 470-household study. The influencer and music figures come from separate Thai market data.

$8.8MDOS sales during the campaign’s 8 months, on an $800K budget

79Mimpressions, about 30M of them from billboards and other physical ads

+26%more people named DOS first in post-campaign surveys, +48% in Bangkok

$8.8M is total DOS sales recorded while the campaign ran, so other sales activity is included too.

Launch day crowd in the Siam Paragon atrium — The launch day crowd in the Siam Paragon atrium

Eve at the Oh My DOS! launch at Siam Paragon, beside the giant heart — Me at the launch at Siam Paragon

Our MC with fans at the giant Oh My DOS! heart at the launch — The giant heart was a fan activity, here with our MC engaging the fan clubs

Beam Kawee and family on stage — Beam and his family on stage at launch

Oh My DOS! launch stage at Siam Paragon — The launch stage at Siam Paragon, one of Thailand’s largest malls

Oh My DOS! ads across a cinema lobby — Campaign ads across a cinema lobby

Exhibit · Social reach before and during Oh My DOS!

Facebook reach grew 22× while the campaign ran

People reached each month on DOS’s Facebook page. DOS Marketing Year in Review; includes paid media.

Before the campaign
(Jan to Apr, monthly average)89K

During the campaign
(Jun to Oct, monthly average)1.9M

Growth22×

Reach fell in November, when campaign ads stopped. Hover or tap a bar for the exact number.

See the website banners, social posts and catalog Show ↓Hide ↑

Desktop · 2048×447 Desktop website banner

Promo strip · 1920×300 Website promo strip

Tablet · 1380×600 Tablet banner

Pop-up · 843×843 Website pop-up

Catalog cover — Product catalog cover for the campaign

Oh My DOS! social post — Social post promoting the tank

Feature explainer post — Social post explaining tank features

Where to buy post — Social post showing where to buy

Next: DOS, rebuilt →

Case02of 06

Brand and product marketing

DOS, rebuilt.

Rebranding a water tank range for families.

me, presenting the DOS Water Pac

My role: Digital Marketing Officer, then Corporate Branding Manager
Company: Thammasorn: 60%+ market share, 1,200 people, 3,500+ sales channels
The call I made: Give every tank one main benefit, and a name that says it
What happened: +50%DOS tank sales within 6 months

DOS sold tanks from 500 to 100,000 liters, mostly under technical names. First-time buyers couldn’t tell which one they needed.

Before

Sold mainly through construction-trade sales, with marketing as an afterthought.
A range of tanks under technical names, explained by specs.

After

Product families named for what they do, like the Hygienic Series with patented antibacterial technology.
One main feature per tank plus supporting benefits, in words R&D, sales and customers all use.

What I did

Rebuilt the value proposition for every tank: one main feature, supporting benefits and a simpler name.
Launched “Cool Tech, Cool You” for the Velana tank, which keeps water temperature stable, cast with young homeowners including a single-dad biker and an LGBTQ skater.
As Digital Marketing Officer, revamped the DOS Life website: 30+ product pages, online warranty registration, a membership program and search.

What I learned: the first launches mostly reached people already in the industry. I refocused on the wider Thai public, and that decision became Oh My DOS!

+50%DOS tank sales within 6 months of the range and “Cool Tech, Cool You” launches

+60%online sales within three months of the website and product-page work

260Ksocial media followers, up 20%

Different projects and periods, so I don’t add them together.

The new brand promise: constant caring innovation

“Cool Tech, Cool You” for the Velana tank: you don’t have to be anyone else. Whoever you are, it keeps your water cool on the hottest summer days.

One product family, each tank with one job

“Cool Tech, Cool You”: hip dads

“Cool Tech, Cool You”: young homeowners

Poster built on one benefit: antibacterial

See more DOS work: trade-show booth, posters and catalog Show ↓Hide ↑

DOS booth at an exhibition

“Cool Tech, Cool You”: active homeowners

Catalog page for the Velana tank

Poster for the DOS Natura tank

Catalog page listing DOS awards

Next: Allkons →

Case03of 06

0-to-1 product launch

Allkons

A B2B marketplace that connects project managers, distributors and manufacturers.

our field visits to stores and building sites

My role: Proposed it and co-launched it
Company and market: Thammasorn, Thai construction supply
The call I made: Let buyers and sellers trade directly, with tools for credit, quotes and pre-orders
What happened: $3Ma month in transactions by month 5

Project managers in Thai construction were dealing with middlemen marking up prices by about 20%, late shipments and strict payment terms.

Field notes

I talked to project managers, distributors and our sales teams at stores and building sites. Three things kept coming up.

Hidden markupsMiddlemen could add about 20% to prices and set strict sales terms.
Late materialsShipments slipped, and project costs ran over budget.
Who pays, and whenSellers had little view of who would pay on time, so giving credit was risky.

What each side gets

Project managers

Ask suppliers for credit directly, get competing quotes on a bill of quantities, and track costs per project.

Distributors

Set each customer’s credit limit from payment behavior and financial status, and keep a record of every price negotiation.

Manufacturers

See pre-orders as they come in, so production planning doesn’t rest on sales forecasts alone.

My part

Proposed Allkons and co-wrote the feature requirements with our product engineers. An outside agency helped build it.
Translated between engineering, sales, distributors, finance and store owners, so each group understood what the others needed.
Onboarded sellers and buyers for launch.

What came next: I proposed three follow-on apps (project management, finance and home services) and won a $1M budget for them. The apps were still concepts at that stage.

$3Ma month in transactions (GMV) by month 5

1K+ / 2K+sellers and buyers on the platform

$1Mapproved for three follow-on app concepts

$3M is the total value of orders that buyers placed on Allkons.

Before: tangled connections between factories, distributors and contractors

After: Allkons connecting everyone in one place

BeforeWith Allkons

Drag to compare. Left to right: factories, distributors, contractors.

What the app does for each side

Order any time, including outside store hours
Compare prices across stores in one place
Send a bill of quantities and get competing quotes
Ask a store for credit, with payment reminders
Let the team buy, with costs tracked per project
Pick delivery to site or pick-up

From the Allkons feature deck. Credit features (highlighted) came straight out of the interviews.

See the original Allkons slides (in Thai) Show ↓Hide ↑

Slide: every company builds its own app — Original slide (Thai): every company had its own app

Slide: Allkons online-to-offline — Our field visits to stores and building sites

Next: NextLM →

Case04of 06

Positioning and growth

NextLM

The workshop series I led, plus new positioning and website mock-ups, at an AI sales startup.

my first two workshops: 85 registrants

My role: AI Research & Product Intern, June to August 2026
Company: NextLM, an AI sales startup in New York
The call I made: Present NextLM as an AI agent that tells sales teams who to contact and why
What happened: 85registrants for my first 2 workshops; 20% booked a sales demo within 2 days

Watch Workshop 001opens YouTube ↗Watch Workshop 002opens YouTube ↗See the website pages I mocked up

NextLM had grown from a lead list into an AI sales agent, and its website needed to explain the new product.

Before

The site sold NextLM as a list of names to contact.

After: the new website headline

“Your own AI sales agent, trained on how you sell.”

Signal to Action
I launched and led NextLM’s educational workshop series on finding buyers who are ready and what to say to them. I wrote every script and slide deck, ran the promotion and follow-ups, and co-hosted with our founding account executive. I started NextLM’s YouTube channel for the recordings and planned an education hub the team kept after I left.
Positioning
Repositioned NextLM with the CEO and a teammate: a new ideal-customer profile and messaging, with help from an outside agency.
Website
Reviewed the draft website line by line, then mocked up 10 pages showing which wording and positioning had to change.
Partnership
Wrote co-sell materials and partner messaging with the CEO, so NextLM and Google Cloud could sell together.

When registrations dropped 30%, I changed two rules: promote each workshop three weeks ahead, and keep sessions to 45 minutes.

85registrants across my first 2 workshops

20%of registrants booked a sales demo within 2 days

10website pages mocked up with the new story

The website pages are my mock-ups. I don’t claim traffic or revenue from them.

NextLM home page mock-up — Home page from my mock-up: “Your own AI sales agent”

Eve with the NextLM team at dinner in New York — Dinner with the NextLM team in New York

Why NextLM page — “Why NextLM” page: the agent learns who closes

Spray a whole list, or reach the few who are ready — Home page: messaging a whole list vs. the few who are ready

Diagram of how the NextLM agent learns from closed deals — Diagram: every closed deal teaches the agent who buys

Signal to Action workshop poster — Poster inviting sales teams to the workshop

Next: Stern projects →

Case05of 06

Consulting and analytics

Stern projects

Audi in AI search, a knitwear label, a bank model.

My role: MBA consultant, Stern Consulting Corps, January to May 2026
Client: Audi of America, for myAudi, its owner app
What happened: 31→80readiness score for our prototype pages

When owners asked AI assistants about their Audi, the answers quoted Reddit and owner forums before Audi’s own pages.

What our team did

Ran real owner questions through ChatGPT, Gemini and Perplexity.
Compared myAudi’s pages with 8 competitors.
Evaluated Audi’s own content for what an AI assistant could find and quote.
Mapped the owner journey, from the first question to opening the app, and ranked the fixes into a roadmap.

My part

Worked on both the research and the client side.
Presented our midpoint recommendations to Audi.
Built prototype pages in v0, an AI website builder.
Drafted a plan for testing the new pages with users.

AI-search readiness, out of 100

Audi’s pages before31

Our prototype pages80

An internal rubric for how easily an AI assistant can find and quote a page. It scores the prototype pages only. It does not measure live traffic, app downloads or users.

Public About myAudi page — Audi’s public myAudi page

Public myAudi feature cards — The app features owners ask AI assistants about

Client work is under NDA; only Audi’s public pages are shown.

Next: Bifesta bag →

Case06of 06

Packaging and launch

Bifesta bag

I designed the artwork for a cosmetic bag, and 10,000+ were handed out in two months.

two Bifesta cleansers fit inside

My role: Marketing Communications Intern, August 2016 to March 2017
Company: Mandom, maker of Bifesta skincare, Bangkok
What I made: A clear PVC cosmetic bag for the Bifesta launch, designed with the marketing team
What happened: 10K+bags handed out in two months, including through EVEANDBOY

My part

Designed the bag’s artwork. The white pattern is the one printed on the bag.
Contacted bloggers, local news outlets and influencers to launch Bifesta face wash and a hyaluronic acid face mask.
Negotiated influencer and celebrity partnerships.
Ran communications surveys.

Filled with Bifesta cleansers, the bags went out through EVEANDBOY, a prominent Thai beauty retailer, among other places.

Eve's teal Bifesta bag artwork — My artwork, in a teal version

Eve's white version of the Bifesta bag artwork — The white version, the one printed on the bag

The finished Bifesta bag with two cleansers inside — The finished bag, with two cleansers inside

Bifesta bags stacked on a display at EVEANDBOY — The bags on a Bifesta display at EVEANDBOY

On stage for DOS

These awards belong to DOS. I accepted them for the company and told our story on stage at award nights and industry summits.

Eve speaking on stage at BrandAge 2025 — Telling the DOS story on stage at BrandAge 2025

Eve holding two BrandAge 2025 awards for DOS — Holding DOS’s two BrandAge awards, 2025

Acceptance speech, Marketeer No.1 Brand Thailand 2025

Accepted for DOS

Marketeer No.1 Brand Thailand, water tanks, 2023, 2024 and 2025
BrandAge Thailand’s Most Admired Brand and Market Leader, 2024 and 2025
Superbrands Thailand, 2023

Won with my team

Bangkok Bank “Best Business Idea”, 1st of 10 teams and 200 interns. I co-wrote the business and marketing plan for Edupass and pitched it to investors.
KKP NextGen10 case competition, with our case on Thailand Grand Frozen Food

Talks and workshops

Shared the DOS case at award ceremonies and industry summits
Ran workshops that taught Thammasorn teams brand storytelling
Three video interviews with Superbrands, linked below

See 12 more photos from award nights, summits and the Edupass pitch Show ↓Hide ↑

Marketeer No.1 Brand Thailand, 2025

With the DOS leadership team, Marketeer 2025

Eve with a BrandAge 2025 award on stage — BrandAge Most Admired Brand, 2025

A team selfie with DOS’s BrandAge trophy, 2024

Marketeer No.1 Brand Thailand, 2023

Eve receiving the Superbrands Thailand 2023 award on stage — Superbrands Thailand, 2023

Eve speaking at Superbrands 2023 — Acceptance speech, Superbrands 2023

Eve holding the Superbrands Thailand book with DOS on the cover — DOS on the cover of the Superbrands Thailand book

Eve at the Marketing Oops! Summit 2023 — At the Marketing Oops! Summit, 2023

Eve accepting the winner's sign on stage at Bangkok Bank's startup pitch — Accepting the Edupass win on stage

The Edupass team at their booth — Our Edupass team and booth

The Edupass team celebrating with the winner's sign — Celebrating with the team

Video interviews

Eve on set for a DOS video, seated between two colleagues

Eve with the DOS team and crew after a video shoot

Superbrands CEO interview, 2023: DOS LifeSuperbrands ↗ Superbrands CEO interview, 2024: DOS LifeSuperbrands ↗ Superbrands CEO interview, 2025: DOS LifeSuperbrands ↗

In the press

Marketeer · QuotedHow brand leaders are handling a slowing economy
Marketeer · AwardDOS named No.1 Brand Thailand2025 ↗ 2023 ↗
Marketeer · CampaignThe Oh My DOS! launch
GotoManager · CampaignDOS goes all in on music marketing
MONO29 · CampaignDOS and the Beam Kawee family
Brand Buffet · CampaignThe AMAZING DOS launch

BangkokA year before college

2016–17
Mandom
Marketing Communications Intern, August 2016 to March 2017
I designed a cosmetic bag for Bifesta with the marketing team. 10,000+ went out in two months. See the bag ↑
More about Mandom
- Contacted bloggers, local news outlets and influencers to launch Bifesta face wash and a hyaluronic acid face mask
- Negotiated influencer and celebrity partnerships

New YorkCollege at NYU, summers in Bangkok

BS 2021
NYU Steinhardt
BS, Media, Culture and Communication, Class of 2021
I co-founded NYU’s first American Advertising Federation chapter, and competed in the East Asian Department’s 2018 Chinese Speech Competition.
More about NYU Steinhardt
- Co-founded its first consulting team, advising Seasons of China (rebrand), Opionato (go-to-market) and Access Packaging Corp
- Drew 30+ applicants in two days and secured local business partnerships
- Treasurer of the Thai Student Association, representing NYU at ATSA’s first national meeting
Summer 2019
Ogilvy
Strategic Planner Intern, Bangkok
My research made the case for Ichitan to raise its marketing budget 30%.
More about Ogilvy
- Researched markets and ran consumer surveys for clients including Fanta and Ichitan
Summer 2019
Bangkok Bank
Student Internship Program, Bangkok
Our startup idea, Edupass, won 1st of 10 teams, out of 200 interns. See the win ↑
2019–20
Curina
Marketing and Outreach Intern, art rental startup, October 2019 to June 2020
One week, 1,000 tiny bananas in front of the Met.
More about Curina
- Our team handed out 1,000 mini banana sculptures in front of the Met, a riff on Cattelan’s banana artwork, to show that owning art can be open to everyone. Curina’s following grew 29% that week.
- My part: outreach, including pitching art rental to real estate firms through NYU alumni networks, and helping run the banana giveaway.
Summer 2020
Fortune
Marketing and Business Development Intern, New York
I studied 10 branded-content studios to help price new subscription tiers.
More about Fortune
- Compared tiers, reach and perks across Asia and the Middle East, and found underpriced mid-tier packages
- Recommended a tiered structure from an Excel model, adding conference access and member-only experiences

BangkokBuilding brands at Thammasorn

2021–23
Thammasorn
Digital Marketing Officer, DOS, November 2021 to February 2023
I overhauled the DOS online store for 30+ products. Online sales rose 60% within three months. See the DOS rebuild ↑
More about Thammasorn
- 15+ number-one Google rankings, 65% more traffic and 12% more conversions, with an SEM/SEO agency
- Digital campaigns added 18K leads and $1.2M in revenue
2023–25
Thammasorn
Corporate Branding Manager, February 2023 to August 2025
I led Oh My DOS!: $8.8M in DOS sales during its 8 months. See Oh My DOS! ↑
More about Thammasorn
- Started the 470-household study behind DOS’s new positioning
- Co-launched Allkons, which reached $3M in monthly orders by month five
- Accepted DOS’s national brand awards, including Marketeer No.1 Brand Thailand three years running

New York and ParisThe MBA years

2025–27
NYU Stern
MBA, Class of 2027, specializing in AI, Digital Marketing and Tech Product Management
I’m a teaching fellow, a club officer and a consultant on client projects. See the Stern projects ↑
More about NYU Stern
- Teaching Fellow for Prof. Dolly Chugh’s Leadership course
- Alumni Relations AVP, Asian Business Society: I build alumni partnerships and run flagship networking events
- Projects for Audi of America, the knitwear label graec and a bank model
Summer 2026
NextLM
AI Research & Product Intern, New York
I launched and led Signal to Action, an AI sales startup’s workshop series, and helped reposition the company and its website. See NextLM ↑
More about NextLM
- Created and hosted the Signal to Action workshops: 85 registrants across the first two, and 20% of them booked a sales demo within 2 days
- Automated the weekly newsletter with a Claude Code agent workflow that researches, drafts and fact-checks each issue
- Prepared co-sell materials with the CEO for selling alongside Google Cloud
Fall 2026
HEC Paris
MBA exchange, Strategy specialization
A semester in Paris, studying strategy.
More about HEC Paris
- Still a Teaching Fellow for Stern’s Leadership course, from Paris

2027
Your team?
I’m looking for product marketing, product and strategy roles, in the US, Europe and beyond.
Let’s talk ↓

Off theclock

Art, food, music, the outdoors and my cat, Salmon.

I paint and draw

Watercolor, gouache, iPad art, ceramics, comics, character design and commissioned portraits

My temple watercolors placed in Toshiba’s art competition four years running. My art page has about 4,500 followers, and its commissions and merch have raised money for two causes:

$10K+for the Bangkok School for the Blind

30wheelchairs for the Handicapped Society of Phrae

Eve standing beside her framed watercolor of a Thai temple — me and my temple watercolor, 2nd place at Toshiba

From my sketchbook

21 pieces, from sketches to commissions. Turn the pages with the arrows, or tap a drawing to see it larger.

digital illustration
1
gouache wedding portrait
2
portraits on ceramic plates
3
line drawing, with a cat
4
character design
5
Valentine’s Day collaboration with Ocushield
6
digital painting
7
digital painting: a Pomeranian
8
painted on canvas
9
painting: Daily Table grocery store
10
team illustration for Curina
11
digital illustration: headphones on
12
line art, four colorways
13
temple watercolor, Toshiba competition
14
digital illustration: two moods, one night
15
digital illustration
16
commission: friends in Lisbon
17
commission: a couple on the golf course
18
commission: a couple and their dog
19
commission: a graduation group
20
commission: three friends and their dogs
21
More drawings, commissions and work in progress on my art page.
@eveismyname on Instagram ↗
22

Eve taking a selfie with friends on a jungle hiking trail — and underwater

Eve scuba diving under a manta ray — and underwater

Salmon the cat lounging on a chair — Salmon, mid-review

I rank restaurants on Beli

I try new places wherever I travel and keep a running list.

@eveismyname on Beli ↗

I’m designing a card game

Ripples is a conversation card game, still in progress. I ask a lot of questions, so it suits me.

I DJ in my bedroom

The audience is small. I also go to live music whenever I can.

Salmon, my cat

A Scottish Fold I adopted from Brooklyn. I’m also a big fan of ducks and dogs.

Also: spin, Pilates and boxing, and art museums wherever I travel.

Eve with monks and DOS water tanks donated to a temple — Water tanks arriving at the temple

Sharing Water Initiative

I founded it to bring clean water to places in rural Thailand that didn’t have enough. For flood relief, I set up donation QR codes at our distributor stores and a class donation box.

500%more water storage for a temple in Chiang Rai

230+students and staff at a border patrol school with clean water

$150K+in flood relief I helped raise and coordinate

My work in research

What Pad Thai says about Thai historyA StoryMap on how Pad Thai became a symbol of Thai nationalism, assigned as reading in “Making the Modern State,” a University of Pennsylvania course, in spring 2024.
Read it ↗Course syllabus (PDF) ↗
My art in AI research158 of my artworks, shared with my consent, were the test set in a paper by researchers at Stanford, Yonsei, Google and Microsoft on teaching AI an artist’s style while keeping the work private. The authors thank me in the acknowledgments.Read the paper ↗

Tatchamon Wongworakulcall me Eve

From the editor

By the numbers

Behind the scenes

Contentswhat I’ve built

Six things I do well

Customer research

Strategy and analysis

Product thinking

Leading teams and partners

Brand and content

Measuring results

Research with 470 households

Speaking to families

Pitching for the budget

The singer, the song and the video

Launching in three phases

What customers told us, and what I decided

Facebook reach grew 22× while the campaign ran

Before

After

What I did

Field notes

What each side gets

My part

What the app does for each side

What our team did

My part

AI-search readiness, out of 100

My part

Two proposals for the designer

What the data showed

What we recommended

My part

On stage for DOS

Accepted for DOS

Won with my team

Talks and workshops

Video interviews

In the press

How I got here

BangkokA year before college

Mandom

New YorkCollege at NYU, summers in Bangkok

NYU Steinhardt

Ogilvy

Bangkok Bank

Curina

Fortune

BangkokBuilding brands at Thammasorn

Thammasorn

Thammasorn

New York and ParisThe MBA years

NYU Stern

NextLM

HEC Paris

Your team?

Off theclock

I paint and draw

From my sketchbook

I rank restaurants on Beli

I’m designing a card game

I DJ in my bedroom

Salmon, my cat

Sharing Water Initiative

My work in research

Let’s talk